© Stephan Preis

Hi, my name is Joana.
I am a fashion photographer based in Frankfurt, Germany.

Moving from a small farm to a big city during my late childhood I quickly became fascinated by the world of modern living and fashion.

From early on my father, a photographer, started sharing his passion with me, soon I was allowed to use his professional equipment to learn myself. But it wasn’t until the Corona pandemic that I started shooting own projects. Soon after, presenting my progress through Social Media, first clients started reaching out and only a few months later I was getting published by magazines.

My work centers around authenticity, strength and finding beauty in the seemingly unspectacular. I am helping brands evoke emotions, inspire their audience and help communicate their message through my pictures.